AIM Articles: GEO, SEO, AEO and AIO Guides | AI Marketing

GEO

Generative Engine Optimisation: get ChatGPT, Perplexity and Gemini to recommend you

What Is GEO? The Complete Guide to Generative Engine Optimisation

GEO (Generative Engine Optimisation) structures your content so ChatGPT, Perplexity and Gemini recom…

How ChatGPT Decides Which Brands to Recommend

Inside the ranking logic of large language models: why some brands appear in AI recommendations and …

GEO vs SEO: Key Differences and Why Both Matter in the AI Era

Traditional SEO and Generative Engine Optimisation are not the same. Understand the overlap, the gap…

How to Get Your Brand Cited by Perplexity AI

Perplexity is the fastest-growing AI search engine in DACH. Learn the exact content and entity signa…

GEO Score Explained: What Does 73+ Mean for Your Business?

The AIM GEO Score measures your AI visibility across 5 engines. Here's what the numbers mean, how be…

Entity-Based SEO: The Foundation of AI Visibility

LLMs think in entities, not keywords. Building a strong entity footprint is the single highest-lever…

How Google's AI Overviews Are Changing Search Marketing

AI Overviews now appear on 65%+ of commercial searches. What this means for organic click-through ra…

Schema Markup for AI: Structured Data That LLMs Actually Read

Not all schema markup helps with AI citations. This guide covers the exact JSON-LD patterns that imp…

Building Domain Authority for AI Citation Campaigns

Domain authority in the AI era is about citation breadth, topical depth and entity consistency — not…

Why 83% of B2B Buyers Now Use AI Search Before Contacting Vendors

New data on the B2B AI research journey: how buyers use ChatGPT and Perplexity to evaluate vendors b…

AI Visibility Benchmarks by Industry: Where Does Your Domain Stand?

AIM benchmark data across 12 industries: average GEO scores, citation rates, and the gap between top…

The GEO Audit: 7 Questions to Diagnose Your AI Visibility Gap

Run this 7-question audit on your domain to identify exactly where your AI visibility is leaking. In…

SEO

Search Engine Optimisation foundations for the AI era: rankings that AI models respect

Technical SEO for the AI Era: What's Changed and What Hasn't

Core technical SEO signals still matter in 2026, but the priority stack has shifted. This guide cove…

Core Web Vitals in 2026: Do They Still Matter for AI Rankings?

Core Web Vitals were designed for search engines, not LLMs. Here's the honest assessment of their re…

Internal Linking Architecture for AI-Readable Websites

How you link internally tells LLMs what content is important. Learn the internal linking patterns th…

Long-Form Content vs. AI Snippets: How to Win Both

Should you write for AI snippets or comprehensive long-form? The answer is both — and this guide sho…

The DACH Market SEO Landscape in 2026

Germany, Austria and Switzerland have distinct search behaviours, AI adoption rates and compliance r…

Keyword Research for AI: How Search Intent Has Evolved

AI assistants don't respond to keywords — they respond to topics and entities. Here's how to rethink…

How to Outrank AI Overviews with Featured Snippet Optimisation

Featured snippets are the gateway to AI Overview inclusion. Learn the exact content formats and ques…

Backlink Building in the GEO Era: What Still Counts

Backlinks still influence AI citations — but the source quality signals have changed. Here's what th…

Multilingual SEO for DACH Businesses (DE/EN/FR)

Running a DACH business means targeting three languages and two compliance regimes. This guide cover…

Site Architecture That Search Engines and AI Both Love

The URL structure, breadcrumb logic and siloing patterns that serve both traditional crawlers and LL…

Content Freshness: How Often Should You Publish for AI Visibility?

Publication frequency affects both search rankings and AI citation probability. Here's the data-back…

SEO for Swiss Mittelstand: A Practical Playbook

Swiss SMEs face unique SEO challenges: multilingual markets, niche sectors, and conservative digital…

AEO

Answer Engine Optimisation: become the authoritative answer in AI assistants

What Is AEO? Answer Engine Optimisation Explained

Answer Engine Optimisation (AEO) positions your brand as the authoritative answer to questions your …

How to Optimise for ChatGPT's Browsing Mode

ChatGPT's browsing mode fetches live content to answer user questions. Here's how to make your pages…

FAQ Schema: The Fastest Path to AI Answer Boxes

FAQ schema is still one of the most reliable signals for AI answer box inclusion. Here's how to impl…

Voice Search and AI Assistants: Optimising for Conversational Queries

Voice search queries and AI assistant questions share the same conversational structure. This guide …

How Perplexity Sonar Selects Its Sources — And How to Become One

Perplexity Sonar's source selection algorithm rewards freshness, authority and topical depth. This i…

AEO Score: How to Measure Your Answer Engine Presence

There's no single metric for AEO — but there is a framework. Here's how AIM measures Answer Engine p…

The 5 AI Engines That Matter for DACH Business Visibility

ChatGPT, Perplexity, Gemini, Claude and Copilot dominate AI search in the DACH market. Here's how ea…

Zero-Click Search in the AI Era: How to Capture Intent Without the Click

Zero-click search has reached 65% of queries. For brands, this means the game is about citation and …

Optimising for Google AI Mode: What's Different from Classic SEO

Google's AI Mode is a fundamentally different ranking system from traditional search. This guide bre…

Building a Knowledge Graph Around Your Brand

A brand knowledge graph is how LLMs understand who you are, what you do, and why you're authoritativ…

How to Answer the 20 Questions Your Ideal Clients Are Asking AI

Your prospects are asking AI assistants questions about their problems — and getting answers from yo…

Topical Authority: The AEO Signal That Outweighs Domain Age

A 2-year-old domain with deep topical coverage consistently outranks 15-year-old domains in AI citat…

AIO

AI Optimization: systematic brand positioning in LLM memory

What Is AIO? AI Optimization for B2B Brands

AI Optimization (AIO) shapes how LLMs perceive and recommend your brand. This is the fourth pillar o…

How to Make Your Brand the Default Answer in Your Niche

The goal of AIO is category ownership in LLM memory. Here's the systematic approach to becoming the …

Citation Velocity: The Metric That Predicts AI Recommendation Rates

Citation velocity — the rate at which new AI citations accumulate — is the leading indicator of futu…

Building AI Thought Leadership: From Zero to 50 Citations/Month

A real case study: how AIM took a B2B consulting firm from 2 AI citations per month to 54 in 6 month…

The Content Matrix for AI Authority: Topics × Formats × Engines

A 3-dimensional framework for planning content that maximises AI citation probability across multipl…

How Competitor Analysis Changes When AI Is the Referee

Traditional competitor analysis tracks rankings. AIO competitor analysis tracks AI citations, entity…

AIO vs Traditional PR: Where Marketing Investment Goes Furthest

Traditional PR gets press coverage. AIO gets AI citations. For B2B brands in 2026, the ROI compariso…

Synthetic Media and AI: Ethical Brand Influence in the LLM Era

Synthetic content, AI-assisted publishing and automated citation campaigns raise ethical questions. …

How to Dominate AI Search for Your Category in 12 Months

A 12-month roadmap for achieving category dominance in AI search. Month-by-month milestones, KPIs an…

The AIM Method: SEO + GEO + AEO + AIO as an Operating System

The AIM method integrates all four AI marketing pillars into a single coherent operating system. Thi…

Case Study: From 2 to 18 AI Citations in 60 Days

How a Swiss professional services firm grew from 2 to 18 monthly AI citations in 60 days using the A…

2026 AI Visibility Report: The State of Brand Presence in LLM Search

AIM's annual report on brand visibility in LLM search: average GEO scores by sector, citation leader…